Ingram Micro: partners need to do more than just resell

Distie tells partners at i360 Cloud Conference that they need to find new ways of differentiating themselves

Ingram Micro Cloud today told its partners that to stay successful they need to find ways to differentiate themselves by adding onto vendor products.

Speaking at its i360 Cloud Conference in Brighton, Ingram Micro’s director of cloud in Northern Europe, Apay Obang-Oyway (pictured), told partners the “challenge is real differentiation” in the channel, adding that the distie’s Cloud Marketplace platform has been designed with this in mind.

“A recent IDC report highlights the reality for partners. Partners that are actually in the cloud tend to grow twice as fast, be far more profitable, and have a very strong recurring revenue business. Our ecosystem of cloud brings together our community of partners, over 200,000 partners worldwide, with a leading portfolio of cloud solutions,” he said.

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